Archive for the ‘Jean-Claude Gautrand’ Category

Jean-Claude Gautrand, Publicités Kodak: 1910-1939 (Paris: Contre-jour, 1983). p.2 The advertised image is no less ephemeral than the newspaper, the magazine or the poster that conveys it. The need to continually  repeat the commercial message, to reassess its visual impact and to avoid visual boredom leads to making a series of images that follow one another, […]



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